SEO and SEA – Search Engine Marketing (in English)
Successful search engine marketing for your Business – online seminar
In this live online seminar, you will get an introduction to professional search engine marketing with search engine optimization (SEO) and search engine advertising (SEA). You will learn how to use search engine optimization to improve the ranking of a website in the search results. You will also learn how to plan, implement and optimize individualized Google Ads search campaigns.
Increase your online presence and conversion rates with SEO and SEA!
What is meant by the terms "search engine optimization" and "search engine advertising"? And what is their role in successful marketing?
Companies who want to be present and successful on the market need to ensure good visibility and outreach on the online market. In this online course, you will learn how to create targeted SEA campaigns with Google Ads and use tracking tools to measure the success of your marketing activities.